Social Media Campaigns
Through my experience as the Development Associate for the Development Communications team at the Lucile Packard Foundation for Children’s Health, I had the unique opportunity to interview patients and health care workers of Lucile Packard Children’s Hospital Stanford. This position created a chance for me to help others tell their story through short-form storytelling platforms such as social media and videos.
Below are examples of my collaborative work with the Associate Director of Digital Communications, and the Senior Manager of Digital Fundraising. Together, we created social media campaigns to raise funds for different health sectors of Packard Children’s Hospital, as well as the Lucile Packard Foundation. We worked with different teams across the whole organization to create social media campaigns. Additionally, some social media campaigns required videos. I conducted interviews via Zoom and edited them into bite-sized visual stories used for soliciting donations.
Please check out my visual work in the “Video” section in the above menu!
Other skills that I have cultivated over the years:
-
At the Lucile Packard Foundation for Children’s Health, I worked with the Senior Manager of Digital Fundraising on the donor website’s redesign.
I assisted in collecting feedback from every team to ensure their department was accurately represented.
I also led efforts in compiling images for the website that accurately reflected the diverse population of the hospital, as well as created icons to ensure brand consistency.
At Filoli, I updated and maintained the web design, often changing layout and brand colors to match the seasonal changes of the gardens. I also collaborated with internal stakeholders to ensure the information on the website was functioning and up-to-date.
-
I was the administrator for the Lucile Packard Foundation’s photo management, Cumulus.
I was involved in the strategy and implementation to a new system, MerlinOne. This management system had the ability to house a variety of media the foundation had, including designed collateral, video, and interview recordings.
I helped create the systems, tagging, and UI for the management system to be used organization-wide. I led meetings introducing the new system to stakeholders and also fieled user questions between the Director of Development Communications and MerlinOne.
At Filoli, I assisted in the management of our DAM system, Canto. I ensured that photos were tagged correctly, credited photographers, as well as managed intake and permission forms for User-Generated Content.
-
I am proficient in InDesign, Illustrator, Lightroom, and Premier Pro
-
At the Lucile Packard Foundation, I was at the forefront of DEIB+ efforts. I served in the Diversity & Inclusion Taskforce for 1.5 years and served as Co-Lead for 4 months, and Lead for almost a year. During this time I worked closely with the Chief of Staff and a third party in the DEI+ space to create more spaces for colleagues to feel connected, especially during the pandemic.
I also implemented our first LGBTQ+ ERG, Rainbow Connection. The ERG hosted the Foundation’s first ever Pride event.
At Filoli, I was involved in the D&I Taskforce and helped create and implement accessibility guidelines across collateral as well as the website. I actively sought out employees and encouraged them to tell their stories on our platforms, highlighting their work for Filoli as well as giving them a welcoming and comfortable space to be themselves.